Gift wrapping is one of the most effective upsells for e-commerce storefronts during peak retail periods. In this guide, we explore how adding gift wrapping options directly to product pages, cart drawers, and checkout steps improves average order value while offering a seamless customer experience.

Shoppers often navigate back and forth across multiple products before making a purchasing decision. Recently viewed product widgets keep previously browsed items easily accessible, reducing drop-offs and driving conversions.